This post is part one of a series called “Being Strategic Matters”
After you have taken the time to evaluate where you currently are, it is now time to figure out exactly where you want to be. Remember how I said “don’t change anything too soon”? Yeah, that’s because you can’t start working towards a goal you haven’t set yet. Now that you have the starting point on the map it is time to place the pin that shows your destination. It’s time to set goals for what you want things to look like at the end of the journey. In my last post I mentioned a consultant. A consultant can help you with this area too. Here are some pointers on setting goals:
- If you can’t measure it, it shouldn’t be a goal: At some point the process will start over. How are you going to evaluate the improvement? Set measurable goals. They may look like this: “over the next 3 years we want to see a 20% increase in overall volunteers” or “in the next year we want to increase our giving from 10% to 11%” You can measure those goals at the end of the road.
- Every goal needs a time limit: You can’t just say “get a promotion” or “pay off the car”. If you do that it will NEVER get done. Give yourself a deadline. It’s key to creating a strategy.
- Be realistic: Lets face it, goals like “be Time Magazines person of the year in the next 3 years” possibly won’t happen… I can’t stress enough how important this is. It’s where most strategies fail.
- Have someone you trust evaluate your goals: Make sure it’s someone you trust. Show them your goals and ask them if they seem realistic. Listen to what they say and make adjustments. You want your goals to be challenging but not out of reach.
The power of realistic goals is limitless.