Have you heard about Generation Z yet? If not, get reading. This presentation is done by Sparks and Honey and is specifically aimed at marketing. However, with that being said, there is some excellent material that is applicable to the church. I highly recommend you read through this and start thinking of the implications to your ministry.
A couple of highlights:
-born after 1995
-Entrepreneurship is in their DNA
-Their attention spans are getting shorter.
-They’re more sedentary.