Has this ever happened to you? You find the Facebook page of a ministry, band, or business and “Like” it. For the next few weeks, you see their posts, comment, “like,” and share. All is well. Then, a few weeks after that, you realize that you haven’t seen their posts in a while.
You go directly to the page and realize that they have indeed been posting. Why haven’t their posts been showing up on your Timeline?
Short answer: Facebook chooses what you get to see.
Slightly longer answer: Facebook has a fancy formula they use to determine what they think you want to see. That formula almost always shows you what pages (and people) you have recently “Liked” (or “Friended”). Over time, as you like other pages, the older ones start to be shown less frequently.
I have read quite a bit about this, and while no one knows the exact formula, several researchers have determined that Facebook only shows the posts from a page to about 15% of the people who Like that page.
Thankfully, there is a way around it. (And it’s super simple.)
Step 1: Find a page and “Like” it.
While that’s the first step, most people make the mistake of stopping here. In that case, the scenario described in the first paragraph will begin. To avoid the “drop off” all you have to do is…
Step 2: Click “Liked” and then make sure “Show in News Feed” is checked.
This will make sure that whenever I – or whomever you have “Liked” – posts something, it will show up in your news feed.
Now, I don’t know about you, but I frequently go quite a while without sitting down and pouring over my News Feed. There are some Pages– and People and Groups– that I want to make sure I never miss anything. In those cases, there is one final step.
Step 3: Click “Liked” and make sure “Get Notifications” is checked.
Once you do that, you will never miss anything.