Facebook Pages can be a great resource for churches and ministries. The vast majority of people use Facebook to some extent, and the potential for interaction is much greater than what exists on typical church websites or blogs. We have used Facebook pages for our children’s ministry and student ministry for a long time now, and here’s what we do with them.
Create a News & Resources Tab
We create a News & Resources Tab to share all of the parent resources and any news we want to share. Previously, under the old system, we used the FBML application and it was basically a web page contained in the tab. We updated it with the monthly resources. That went away (thankfully), and now we use the Static iFrame Tab application. Like the old method, it’s essentially a web page showing on the tab. But, we stopped making a separate page and instead just embed our monthly MailChimp email that’s sent to parents. MailChimp makes it easy since every email exists as a web page too.
Post About Each Sunday
We like to post each Sunday about what kids learned that morning, so parents are aware and can talk about it at home. It could include the Bible story, the bottom line, or the question from the parent resource that’s a great conversation starter.
Promote Parent Resources
The Parent Resources are linked in the MailChimp email and on the Facebook page like I mentioned above. But, we like to schedule posts during the week that remind parents about one of the ideas they can do at home with their kids.
Check back in a couple days to see the rest of the ways we leverage Facebook in our children’s and student ministries.