One of the areas I oversee in my role at Northbrook Church is our first time guest process. We want to see as many guests as possible return to our church. This is a lot harder than it looks! You see, guests come to your church in all shapes and sizes. They have different personalities, tastes, preferences, family makeup etc. What might work for one might not work for another. There are some constants though that I find will help you bring the most first time visitors back to your church as possible. Check it out.
- Smiling Faces. Lets face it, nothing says “we don’t like people” like a grumpy face. Tell your ministry teams to SMILE!
- Clear Signage. Where am I supposed to go? How do I get there? Many visitors don’t want to ask for help on their first visit. Help them with offering clear directions.
- A Solid Children’s Ministry. Nothing will cause a family to steer clear of your church like a kids ministry that doesn’t make them feel like their kids are safe and having a great time.
- Seats that aren’t in the front row. If they come in late and the only seats left are in the front row that is extremely uncomfortable.
- A good website. If a visitor can’t find good information on your website, they might not even come a FIRST TIME!
- Follow up…but not too much. Find balance in the way you follow up with guests. Don’t call them every day and send them 20 letters or emails. Keep it simple. People don’t want to feel like they are car shopping when they visit your church.
Any other thoughts? Add them in the comments!