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3 Reasons People Don’t Read Your Emails

Leadership / Leadership //

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Do you communicate through email a lot?  Is it your primary means of communication in your ministry?  Do people respond to your email messages?  Do you ever hit the send button and wonder “is anyone going to read this?”  If I just described you people might not be reading your emails.  Here are a possible 3 reasons why:

  1. Your emails are bulky.  People don’t want to read a book in their email.  Get to the point!  When you write a bulky message in an email to a group of people many will automatically (and probably rightly) assume that not ALL of the information applies to them.  Instead, consider writing your emails using bullet points and headers (like this post)  People will skim the headers and read the parts that apply to them.
  2. Your emails contain irrelevant information.  I love doing a daily devotion…but I don’t want one from my dentist, mechanic and usher team leader.  Stick to the facts that people are looking to you to provide.  If you send too much irrelevant information people begin to delete your emails without even opening them.
  3. You send too stinkin many!  Seriously…stop spamming people!  Email if it’s an emergency.  Other than that try and keep your (bulleted) emails to once a month.  Many people only log into their email once or twice a week.  When they do that they probably have a lot to sift through.  Don’t be part of the problem.  (on another note, weekly emails asking people to fill empty serving slots get really old.  It probably won’t help.)

Fix these things and people might start reading SOME of your emails.  On a final note though, if email is your ONLY method of communication you are missing it.  Become a master of many communication methods.  Writing notes and making phone calls is still a great way to make sure you have connected with someone.

 

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About the Author

Joe McAlpine is the Pastor of Share at Northbrook Church. Northbrook is a growing church just outside of Milwaukee WI. He has been in ministry for over a decade, serving in staff leadership at churches ranging in attendance from 500 to 7,000. Prior to his current ministry, Joe had the privilege of leading the children’s ministry at Northview Church, the 5th fastest growing and 85th largest church in America in 2013. In 2009 he created www.joemcalpine.com, a website dedicated to helping leaders in next generation ministry grow spiritually, relationally and organizationally. Joe has a passion to help young leaders of next generation, family based ministries grow into seasoned ministry professionals oftomorrow. Joe lives out his passion for next generation leaders by tapping into his experience as a husband of one, father of four, pastor and life long lover of of learning. Joe has been happily married to his wife Christy for longer than he can remember and has four children, Elijah, Selah, David, and Elisabeth. The McAlpines are originally from the Chicago area. In his spare time you can find him hanging with the family and connecting with as many kidmin people as he can!