Do you communicate through email a lot? Is it your primary means of communication in your ministry? Do people respond to your email messages? Do you ever hit the send button and wonder “is anyone going to read this?” If I just described you people might not be reading your emails. Here are a possible 3 reasons why:
- Your emails are bulky. People don’t want to read a book in their email. Get to the point! When you write a bulky message in an email to a group of people many will automatically (and probably rightly) assume that not ALL of the information applies to them. Instead, consider writing your emails using bullet points and headers (like this post) People will skim the headers and read the parts that apply to them.
- Your emails contain irrelevant information. I love doing a daily devotion…but I don’t want one from my dentist, mechanic and usher team leader. Stick to the facts that people are looking to you to provide. If you send too much irrelevant information people begin to delete your emails without even opening them.
- You send too stinkin many! Seriously…stop spamming people! Email if it’s an emergency. Other than that try and keep your (bulleted) emails to once a month. Many people only log into their email once or twice a week. When they do that they probably have a lot to sift through. Don’t be part of the problem. (on another note, weekly emails asking people to fill empty serving slots get really old. It probably won’t help.)
Fix these things and people might start reading SOME of your emails. On a final note though, if email is your ONLY method of communication you are missing it. Become a master of many communication methods. Writing notes and making phone calls is still a great way to make sure you have connected with someone.