10 Ways Ministries Can Maximize Pinterest

Technology/Social Media //

Our guest blogger today is Jamie Reeves, blogger and social media       strategist at The A Group. (The A Group is a full-service marketing and technology firm focused on helping nonprofits, churches, and Christian resource organizations tell their stories and build influence.

Thanks, Jamie, for sharing your ideas.

You know all those great ideas for your ministry that you used to bookmark on your computer, tear from magazines, or scribble on the back of a coffee-stained napkin? What if you had a visual inspiration board that you could update from your laptop or smart phone? Have you ever thought about using Pinterest to organize your ministry ideas or share the story of your ministry?

Launched just three years ago (March 2010), Pinterest already has topped 70 million users. It’s not just for planning weddings or finding new recipes, though. More than 500,000 businesses utilize the brand awareness of Pinterest. Ministries and non-profits such as Charity Water, Billy Graham Evangelistic Association, Compassion, and Samaritans Purse are also using Pinterest as a communications tool to tell their stories.

If you initially blew off Pinterest as a place that only features crafty DIY projects, you need to revisit it. There are a lot of creative ways you can use Pinterest for your ministry. Think of Pinterest as a visual social bookmarking tool that is all about pinning your own content and re-pinning and liking others’ content. You can pin everything from VBS ideas to favorite ministry books. Use your Pinterest boards to give people a visual snapshot of your interests and passion. Remember, your ministry is your brand, and Pinterest gives visual snapshots of what your ministry is all about.

Here are 10 ways to maximize Pinterest:

  1. Invite guest pinners to post on a special theme board (children’s ministry, Cubbies, craft ideas, etc.). Pinterest Tutorial Tip: Once you have created a board, click “Edit Board” and type in the usernames or email addresses of everyone you would like to have access to pin to the shared board.
  2. Create shared boards to highlight pins from ministry staff members.
  3. Highlight favorite Bible verses.
  4. Create “secret” boards for your staff to post and share ministry ideas.
  5. Highlight content from your Vimeo or YouTube channel.
  6. Link to posts from your ministry blog.
  7. Give a shout out to your favorite #kidmin bloggers.
  8. Feature your favorite ministry songs.
  9. Highlight your all-time favorite ministry books.
  10. 10. Make sure blog content you post is “pinnable.” Use free photo editors, such as, (still in Beta phase), or to add text over a photo or colorful background. Include the post’s title, your website URL, and a helpful hashtag. When appropriate, include numbers in your post title and image. (“5 Bible Verses Your Kids Need to Memorize” is much more interesting than “My Favorite Bible Verses”).

Need help finding great pins? Search for your favorite topics by hashtag. Some great ones to get you started are #Awana #Christian #kidmin #children #kids #ministry.

Also, follow this general Pinterest “etiquette” to ensure you’ve got your Pinterest game face on:

Be sure that the content you repin links to a legitimate website or URL.

Pin great content, repin great content, like great content (click on the heart above the pin), and comment on great content.

Use relevant hashtags when applicable.

When repinning content, be sure to edit the descriptive text to make it relevant to you or your ministry.

Are you on Pinterest? Share your account link in the comments below!





About the Author

Life is about my love for the Lord and teaching kids about His Word; about serving at Awana (20 years); about collecting counties (every county we visit is marked on a giant map) and grandkids (6) --- and writing about it all. My latest book is How to Raise a Modern-Day Joseph (David C. Cook).